We are dedicated to helping artists find the most successful path for growing their studio business. We are committed to offering guidance to artists in every stage of their career development.
Through workshops presented by our partner, the Arts Business Institute artists discover the answers to questions about common business problems, including pricing, product line development, niche market segments, trends, gallery negotiations and more.
- Development of a cohesive wholesale line
- Show budgeting and booth selection
- Affordable booth design & display and shipping.
- How to prepare clear line sheets and sales materials
- Pre-show outreach, marketing and press materials
- Suggestions for developing or improving good buyer relationships
- Terms negotiation, avoiding consignment
- Post-show follow-up and marketing plans
$125 per hour/topic
$295 for 3 hours/topic
We help artists develop efficient business plans with measurable short and long term goals, that them connect with gallery owners and specialty retailers from across the U.S. and Canada. Our goal is to help you find new, qualified buyers of handmade work.
We provide strategic print, e-mail and social media plans to reach wholesale buyers in a wide variety of market segments. Digital emails may be less expensive, but print is still the best way to reach busy retailers. If you want to target buyers interested in American Made... we offer the most up to date specialty list of luxury and design retailers nationwide.
We love print, but we also take digital marketing very seriously. We can help you create new ways to reach out and capture new buyers, while helping you take your relationships with established accounts to a new level. Our targeted emails really deliver.
Our extensive social media outreach focuses on artist and retailer promotions to our more than 22,750 Facebook, Twitter, Instagram and Pinterest followers.
Our websites have more than 32,000 web visitors and 200,000 page views per month. Our site offers buyers hundreds of new studios see, and tons of read, including our two latest blog series’: “Meet the Makers” and “Meet the Merchants.”
Pre-Show, Onsite and Post-Show Marketing
The steps you take before any show often determines your success at the show. The most successful wholesaling studios incorporate a combination of pre-show, onsite and post-show tasks into their show marketing plan.
- An AmericanMadeShow.com directory profile
- Our “Meet the Maker” blog series features
- E-mail templates, web banners and buttons
- Website ads
- Buyer email advertising
- Social Media promotion
- Promoted Facebook posts
NICHE magazine connects galleries and fine retailers with high quality, contemporary designer gifts, jewelry, fashion and decorative art objects handmade in professional studios throughout the United States and Canada.
Each issue presents more than 300 studio artists who offer their craft artworks for wholesale volume purchase. Retailers who sell fine, handmade craft also turn to NICHE for small business retail strategies, marketing advice, merchandising tips and more.
The NICHE Awards program is an annual arts competition that celebrates excellence and innovation in American and Canadian craft. The program was founded in 1989 by The Rosen Group and is sponsored by NICHE magazine.
Nearly 2,000 professional and student entries are received each year and are judged by a small group of prominent members of the craft industry, including museum curators, industry experts, gallery owners, and members of the craft trade media. Many finalists receive direct inquiries about their work.