About Us

In today's changing marketplace, artists and retailers are demanding a more efficient and affordable way to connect. Our founder, Wendy Rosen invites you to connect retailers with artists in her Best in American Made online marketplace.


The Rosen Group, Inc. was founded by Wendy Rosen in 1982. As an independent, family-owned and -operated small business we provided art business and marketing assistance to artists, galleries, collectors, museums and arts organizations throughout the U.S. and Canada. The company became recognized as the producer of the largest trade show for handmade and American Made products and as a strong partner in the economic development of creative communities.

Wendy Rosen, has been a major force in developing American crafts into an industry. Producer of the American Made Show (formerly Buyers Market of American Craft), publisher of NICHE magazine, author of Crafting as a Business and faculty member of the nonprofit Arts Business Institute, Rosen has spent over three decades teaching and mentoring thousands of artists on how to develop their work, attract galleries and market their work to top galleries and luxury retailers across the US and Canada.

In addition to producing the American Made Show, The Rosen Group published NICHE Magazine and provided funding support for the nonprofit Arts Business Institute and the American Made Alliance trade association.

NICHE Magazine

Published by The Rosen Group, NICHE magazine was founded for the purpose of connecting art galleries and craft retailers with the finest wholesale crafts, handmade gifts and decorative art objects made in artist studios throughout the United States and Canada.

For more than 30 years, NICHE was the only magazine published exclusively for craft art galleries, main street stores and small retail businesses in the daily fight for survival against big box retailers. These progressive, small business retailers are the pioneers of urban revitalization and growth for main streets in small towns throughout America.

NICHE Awards

Sponsored by NICHE magazine, the NICHE Awards program began in 1989 to celebrate excellence and innovation in American and Canadian fine craft. Artists are recognized in both professional and student divisions. The NICHE Awards ceremony is held each January at the Washington Convention Center in Washington DC, in conjunction with the American Made Show. Nearly 2,000 entries are received each year from professional and student craft artists all across the U.S. and Canada. Each year, a prestigious panel of jurors is selected by the editors of NICHE magazine to judge the entries. Jurors include gallery owners, guild and museum directors, curators, craft industry experts and arts advocates.

Arts Business Institute

The Arts Business Institute is a 501c3 educational nonprofit that partners with regional art guilds, educational institutions and development organizations to produce business education workshops for artists in all stages of their careers. Arts Business Institute workshops are designed to provide individual artists with a step-by-step plan for success and specific business tools unique to their needs and their creative minds.

American Made Alliance

The American Made Alliance is a 501c6 trade association of art entrepreneurs, retailers and suppliers committed to supporting the handmade industry. Its mission is to preserve, promote and protect the value of American made products and their producers.