PRESIDENT AND SHOW PRODUCER
Business consultant, grassroots activist and hostest-with-the-mostest.
Wendy has been a major force in developing American crafts into an industry. Producer of the American Made Show (formerly Buyers Market of American Craft), publisher of NICHE magazine, author of Crafting as a Business and faculty member of the nonprofit Arts Business Institute, Wendy has spent over three decades teaching and mentoring thousands of artists on how to develop their work, attract galleries and market their work to top galleries and luxury retailers across the US and Canada. Growing up as the daughter of an artist, Wendy gained her first understanding of the business problems of artists as a child. In 1981, she founded The Rosen Group to help artists with their marketing and business issues. That same year, Wendy launched the Buyers Market of American Craft, which quickly became one of the Top 200 Trade Shows in America.